Platform Manager, Omnichannel - Pharma Advertising

Company: Precision Medicine Group
Location: Boston
Posted on: April 24, 2024

Job Description:

Platform Manager, Omnichannel - Pharma Advertising
at Precision Medicine Group (View all jobs)
Remote, United States

The Platform Manager, Omnichannel plays a key role for the overall health and management of the Omnichannel Activation department specifically paid social media. The role will handle a mix of paid media and analytics duties across many digital platforms and systems. Interacting with other teams to help manage other omnichannel activities including organic social media, paid media strategy, process development, financial oversight and alignment with digital strategy, and continued agency education of technical and media platform knowledge. This role will be critical for making campaigns come to life by launching, managing, and reporting on social media ads. Attention to detail and solid project skills are a must.

Essential Functions:

• General duties include:
  • Serve as an advocate and subject matter expert for paid social media.
  • Manage paid social media ads across multiple PRECISIONeffect clients.
  • Develop and drive audience-based digital media plans and strategies aligned with client ROI goals. Priority on paid social media.
  • Research and recommend paid media tests and optimizations based on creative performance, A/B testing, website analytics, and new media opportunities.
  • Compile and analyze media data to uncover relevant insights on a weekly, monthly, and ad hoc basis.
  • Contribute to new business development as needed.
  • Regularly Interact with: Executive team, Clients, GADs/Client Services teams, Creative Directors/Creative teams, Producers, Creative Services.
    • Process Development and Enforcement.
      • Assesses existing processes for ideation and development and ensures they are being followed.
      • Where processes do not work or exist, leads the development and implementation of new ones.
      • Where possible, ensures standardization across accounts to provide for seamless transitions and onboarding (eg, documents, server and file management, client follow-up documentation, etc).
      • Maintains ongoing communications with cross-office counterparts/colleagues to keep processes and resources streamlined
      • Oversees financial reconciliation across campaigns
        • Technical and digital education.
          • Continues to educate self, clients and agency on latest trends in pharmaceutical and consumer marketing
          • Advises Omnichannel team on media and digital opportunities across client portfolios and helps establish social goals across the department
            
            Qualifications:
            
            
            • Required
              
              • Bachelor Degree
              • 3+ years of media agency experience.
                
                
              • Other Requirements
                • Proven track record of success driving strong positive results through a variety of paid media channels. Priority on paid social media.
                • Highly proficient running ad campaigns on Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok.
                • Experience with lead generation campaigns is preferred.
                • Strong analytical background with expertise in measuring and reporting impact across paid media channels and campaigns.
                • Exposure to social listening platforms and generation of insights
                • Extremely responsive and nimble.
                • Highly analytical and relentlessly organized.
                • Virtual workplace experience preferred.
                • Excellent verbal and written communication skills.
                • Attention to detail and ability to multitask.
                  #LI-REMOTE
                  
                  Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.
                  
                  Reasonable estimate of the current range
                  
                  $68,000 - $90,000 USD
                  
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                  Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. - 2020 Precision Medicine Group, LLC
                  
                  If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at QuestionForHR@precisionmedicinegrp.com .

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