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Senior Marketing Manager - Strategic Growth

Company: Gorton's
Location: Gloucester
Posted on: July 30, 2022

Job Description:

Be part of something BIG here at Gorton's. With the iconic yellow slicker and a catchy jingle, Gorton's is now reaching more households than ever. As the #1 brand within Frozen Prepared Seafood, we have long been committed to a passion for the consumer and driving growth through innovation. -We are looking for equally passionate people to help us fulfill our mission of spreading the goodness of the sea to everyone!Position Summary: We are looking for a Senior Marketing Manager to lead our Strategic Growth team. You will be responsible for our innovation efforts as well as developing a robust pipeline of new platforms to support our longer-term growth objectives. -Additionally, you will provide key leadership to our Wholesale Club business, partnering with Sales to support our current business while inspiring and developing growth opportunities across Club customers. -Who you are:

  • An experienced and highly successful innovation leader
  • Adept at identifying white space opportunities, developing concepts and commercializing
  • A team leader, developing junior talent in all aspects of innovation leadership
  • A curious & resourceful go-getter who is self-motivated with a growth mindset
  • A leader with strong interpersonal skills and experience collaborating with cross-functional teams
  • Strategic, pragmatic and resourceful -What you'll do:
    • Vision, develop, and lead all Strategic Growth initiatives for Gorton's
    • Identify near term innovation opportunities and populate a longer-term innovation pipeline
    • Partner with Insights Team to identify key white space opportunities for the brand
    • Champion and advance initiatives working with Sales, Established Business and R&D leaders
    • Support team members in advancing new products through Stage Gate process
    • Fully commercialize new products and new platforms to hit key launch dates
    • Manage through Year 1 in market, collaborating with Brand Development to support launch
    • Develop a clear growth path for new mission driven brand currently in limited distribution
    • Strategic leadership and P&L ownership for Wholesale Club Channel
    • Lead Annual 3-Year Planning process for Strategic Growth Team
    • Identify growth opportunities outside of current category for substantial long-term growthWhat you'll need:
      • 8-10 years experience in Consumer-Packaged Goods, with a strong preference for CPG Food
      • Strong innovation background, including work in identifying white space opportunities
      • Product development experience from concept to full commercialization
      • Demonstrated ability with product launches and post launch performance tracking
      • Strong history of project leadership and development of junior team members
      • Excellent record of cross functional collaboration
      • Confirmed growth mind set with examples of success
      • High energy and team spirit
      • Skilled use of PowerPoint, IRI/Nielsen data Who we are: Since 1849, America has trusted the Gorton's Fisherman. And for over 170 years, Gorton's has trusted our employees to work with integrity, pursue their curiosity, respond with agility, work collaboratively, and be passionate about our mission to spread the goodness of the sea by making quality seafood accessible to everyone. We provide a rich opportunity for professional growth, in a fun and collaborative environment, supported by our development and training programs, our generous benefits, work life balance, and the ability to make a difference. We invite you to join our national brand based in Gloucester, Massachusetts.Candidates must have permanent U.S. work authorizationGorton's is an Equal Opportunity Employer

Keywords: Gorton's, Lynn , Senior Marketing Manager - Strategic Growth, Advertising , Gloucester, Massachusetts

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