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Digital Product Manager, Flipster

Company: EBSCO Information Services
Location: Ipswich
Posted on: June 13, 2022

Job Description:


The mission of the Digital Product Manager, Flipster is to advance the Flipster app as a market-leading source of quality, digital magazine content for the library industry. They will assist in coordinating and managing the activities that help grow the revenue and profitability of the Flipster product line. The Digital Product Manager, Flipster is a highly collaborative individual who represents the voice of the customer. They are a subject matter expert for the Flipster app, supporting infrastructure and all content within the product line. They are responsible for assisting the Flipster Product Director in developing and executing on a long-term strategic plan and roadmap based on Flipster's position within the Product Development Lifecycle (PDLC). They must be able to think broadly and holistically, considering longer-term consequences and interdependencies of Flipster within the wider EBSCO Research Database portfolio of products.

The Digital Product Manager, Flipster is responsible for providing business context to help with the prioritization of product and feature development. They must establish high performance standards for themselves and demonstrate a strong action orientation, pushing to pick up the pace when time-sensitive work needs to be completed.

What You'll Do

Agile Product Development

Act as the primary contact for internal development teams on feature development and maintenance of existing products

Provide business context and input to prioritization of work across the SAFe ARTs

Draft and own Features and Capabilities (work items) for Agile development teams and manage these items throughout the Agile development process

Utilize various software tools and programs to manage work items and product roadmaps (e.g. Rally, Miro, etc.)

Product Portfolio Management

Act as the subject matter expert and content curator for the portfolio of Flipster magazine and journal content; serve as project manager for licensing and content curation initiatives

Provide Sales and Marketing support (e.g. product information, RFP support, responses to customer/Sales inquiries)

Product Maintenance - own Product Health metrics, i.e. ensure adherence to SLAs for service issue triage and resolution, content currency, completeness and attrition ratios

Identify opportunities to improve workflows and create efficiencies. Pitch ideas to leadership and if approved, drive implementation.

Strategic Planning

Execute market and competitive research, monitor the digital magazine industry, and maintain product reviews across Flipster's native mobile and desktop applications
Contribute to the development and execution of growth strategies for Flipster as well as the wider EBSCO Schools & Public Research Database portfolio
Engage with customers via interviews, win/loss calls, surveys, presentations, webinars, conferences, advisory boards, etc.
Contribute to the development and refinement of Go-to-Market and long-term strategic planning for Flipster
Build cross-departmental relationships with stakeholders and colleagues in Sales, Marketing, Publisher Relations, Content Management, and other Product Management departments
Utilize various software tools and programs to gather information and make informed decisions (e.g. Tableau Reports, MagTitle, Access, AppSheets, SubScript, SharePoint, MS Teams, etc.)

Near-Term Objectives

Time will be evenly split between product portfolio management and strategic-planning projects
Ownership of features and capabilities in support of Flipster product development and serving as the Agile Product Manager for Flipster on the Books & Flipster SAFe ART
Under the guidance and mentorship of the Flipster Director - own overall day-to-day maintenance of the Flipster app, content curation, development team and Customer Satisfaction team support
Ownership of the execution of the Flipster Flexible Pricing project - driving development across the SAFe ARTs and coordination of related launch, licensing, data management, etc. activities in support of the project

Mid-Term Objectives

Assist in market analysis, research, and launch activities for long-term strategic initiatives for the Flipster product
Potential to own and drive additional projects and business plans on the Flipster long-term roadmap as they arise such as further pricing and packaging projects, the EBSCO new user interface project, the accessibility roadmap, etc.
Assist Product Director in long-term strategic planning, financial and opportunity analysis, Globalization planning, annual market reviews, publisher & preferred contract renewals etc.
Review and coordination of updates to knowledgebase documentation for Sales, Marketing and Customer Satisfaction support
Mid-to-long-term potential to expand product portfolio to other EBSCO Public Library products, particularly within the Reference Center database product line

Required Qualifications

3-5 years of software product management experience
Experienced in Agile and/or SAFe product development methodologies
Experienced in development workflow tools such as Rally, Jira, etc.
Strong interpersonal and communication skills, including presentation skills
Excellent analytical skills and can generate data insights yourself

Preferred Qualifications

Pragmatic Institute or similar training preferred
Mobile (iOS, Android, web) development experience preferred
International experience a plus
Library, library sciences or information architecture background a plus

What is Flipster?

Flipster is a digital magazine platform that allows library patrons to browse the latest issues of popular magazines, from any location, courtesy of the library. Flipster offers an easy, browseable reading experience for people of all ages and experience levels. Flipster digital magazines are accessible from school, home, work or on the go and can easily be downloaded for offline reading using the enhanced Flipster iOS and Android apps.

EBSCO Industries, an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Boston
Job Segment: Product Manager, User Experience, Marketing Manager, Data Management, Operations, Marketing, Technology, Data

Keywords: EBSCO Information Services, Lynn , Digital Product Manager, Flipster, Executive , Ipswich, Massachusetts

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