Category Insights Senior Associate
Posted on: January 15, 2022
Gorton's mission is to spread the goodness of the sea by making
quality seafood accessible to all. As an insights-driven
organization in a strong growth category, we are seeking an
individual who can provide expert-level insights and analysis for
the seafood category, the retailer environment, and ultimately the
Gorton's brand. This person will be influential in driving category
and brand growth, working closely with internal Sales & Marketing
teams in addition to our retailer partners.
Provide leading-edge analysis by mining multiple sources of data,
translating complex results into simple stories and sharing
actionable insights covering retail, category, competitive, brand,
and consumer trends both internally and externally
Build and maintain long-term relationships with key customers
reinforcing Gorton's position as the thought leader for the seafood
Develop and support retailer strategic growth recommendations by
conducting high level scanner and panel analyses including Winning
Retailer Analyses, Best-in-Class Assortment/Distribution, Category
Overviews, and Competitive Tracking/Analysis
Incorporate insights from existing consumer research to further
develop brand and category growth recommendations and influence key
Continuously strengthen analytic capabilities to grow the
Develop and execute retail-focused custom research projects (e.g.
Path to Purchase, Decision Tree, Gold Standard Planogram, etc.)
Be curious, resourceful, and a go-getter. Stay up to date with the
latest retail and shopper trends, compelling analytics, and
impactful vehicles to influence and drive growth strategies
This position will report to Gorton's Marketing Manager, Insights
and will collaborate closely with Marketing, Consumer Insights,
Customer Marketing, Sales, and Retail partners
Minimum 3-5 years of Consumer Packaged Goods work experience, roles
could include Category Management.
Bachelor's Degree level education or higher. Education in a
quantitative field (Statistics, Analytics, Economics, Applied Math,
Computer Science, Engineering, etc.) is a plus.
Strong knowledge of syndicated and panel data (IRI, Nielsen, etc.)
as well as familiarity with pricing, promotion and assortment
Experience working with retailer specific POS data systems (84.51,
EYC, Retail Link etc.) is a plus.
Strong intellectual curiosity, analytic skills, and demonstrated
ability to translate quantitative and qualitative analysis into
storytelling and selling to solve business problems.
Excellent written and verbal presentation skills, with ability to
effectively communicate to internal and external (Retailer)
audiences and influence agreement to your recommendations.
Effective in cross-functional team collaboration, self-motivated,
and growth focused.
Exceptional organizational/project management skills, and strong
attention to detail.
Experience being in front of customers presenting insights and
category growth recommendations (travel required, approximately
Experience with Microsoft Office applications, including
exceptional Excel skills
Familiar with Category Management process; JDA Space Planning or
Pro Space experience a plus.
Gorton's is an Equal Opportunity Employer
Keywords: Gorton's, Lynn , Category Insights Senior Associate, Other , Gloucester, Massachusetts
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