Head of Insights & Analytics - Communications Boston, Massachusetts Data Science
Company: Inizio Evoke
Location: Boston
Posted on: April 20, 2024
Job Description:
Head of Insights & Analytics - CommunicationsIn the journey of
life, your career should make a difference.At Inizio Evoke, we come
together-to do the best work, in the best possible place. We're all
in. Because it's everyone's role to make health more human---.Head
of Insights & Analytics - CommunicationsOverview:We are seeking an
experienced and strategic-minded Head of Insights & Analytics to
refine and lead our global healthcare communications team's data
and analytics offering and so that it is seen as industry leading.
As, Head of Insights & Analytics, you will be responsible for
analyzing data, generating requirements, building documentation,
and supporting Inizio Evoke Comms in the development of data
product/solutions. The role requires collaborating closely with
leaders across the globe and serve as an advisor for key clients
and opportunities in addition to evolving data products and
services. The ideal candidate will have a proven track record of
leveraging data to optimize healthcare PR/Communications campaigns
and drive business growth.Responsibilities:Leadership
- Develop and operationalize a comprehensive data and analytics
strategy, roadmap and frameworks that supports Inizio Evoke Comms
objectives and business goals.
- In collaboration with senior leadership, develop strategy for
Insights and Analytics, inclusive of development of new
offerings/services or creation of proprietary tools, to aide
differentiation in the market and support new business.
- Become a trusted advisor to clients and consult on growth
opportunities, proactively identifying new ways to use data to
solve communications challenges and drive growth.
- Collaborate with senior leadership (Chief Data Officer, Inizio
Evoke Comms Heads of Digital & Social Engagement and Head of
Strategy,) to refine measurement frameworks and ensure high caliber
of KPI setting and benchmark-driven performance assessment and
optimization across all work within the division.
- In collaboration with Operations and Specialty team leads,
enhance processes and workflow, ensuring ongoing efficient
management of resources.
- Serve as mentor for leadership across the Inizio Evoke Comms
division in relation to insights and analytics while managing and
growing the Inizio Evoke Comms Insights & Analytics team - guiding
professional development, continuing education, and overseeing
quality of team outputs.
- Provide visionary insights on emerging trends and technologies
within the data and analytics landscape, ensuring the agency
remains at the forefront of data-driven PR/Comms practices.Data
Collection and Management
- Oversee the collection, consolidation, and organization of
relevant data to support landscape, channel or performance
analysis. Guiding the sourcing of data across channels (earned
media, paid, social, search, web), curating data on marketplace
trends and from client-owned data through creation of methodology /
project briefing documents.
- Keep abreast of new tools and technology to ensure our offering
is industry leading and we are maximizing the use of tools we
have.
- Structuring channel or data audits with documentation design to
ensure robust analysis.
- Implement robust data governance practices to ensure data
accuracy, consistency, and compliance with relevant regulations
(e.g., GDPR, CCPA) and evolving data landscapeData Analysis and
Interpretation
- Lead a team of analysts in extracting actionable insights from
complex datasets to inform PR/Comms strategies, new business
proposals, client recommendations, and campaign optimizations.
- Deep experience and knowledge of interpreting diverse data sets
e.g., earned media, native social analytics, paid social media
campaigns, Google Analytics, Adobe Analytics, search trends,
etc.
- Guide remedy of issues found within data sets including
identifying issues, solutions and managing efficient
resolution.
- Conduct comprehensive data analyses to identify patterns,
trends, and opportunities for enhancing the effectiveness of
Communications campaigns.Reporting and Visualization
- Experience in building and delivering presentations to
mid-level and c-suite agency contacts and clients.
- Translate data into clear, compelling and actionable insights;
contextualizing results and trends based on KPIs and robust
benchmarks
- Utilize data visualization tools (e.g. Tableau, Power BI) and
to create compelling visual representations of data-driven insights
for both internal stakeholders and clients.
- Develop and deliver regular reports, dashboards, and
presentations that highlight the impact of Communications efforts
on key business metrics.
- Cultivate reporting standards, templates and related
documentation to enhance data storytelling and foster consistent,
efficient deliveryPerformance Optimization
- Collaborate closely with both the Comms agency and account
leaders to provide data-driven guidance and recommendations for
improving campaign performance, efficiencies and achieving set
objectives.
- Identify capability requirements and resource gaps that limit
performance of our campaigns for clients or our ability to execute
within Insights and Analytics to the highest standard.
- Develop and operationalize guidance and frameworks that
increase the quality of day-to-day work across Comms accounts,
ensuring all recommendations and content created are data
driven.Client Engagement
- Function as a trusted advisor to clients by presenting
data-driven insights that align with their business goals and
demonstrate the value of Communications efforts.
- Participate in client meetings and presentations to provide
context and clarity on data analysis findings.Qualifications
- Bachelor's or advanced degree in Data Science, Insights,
Analytics, or a related field.
- 10-15+ years of proven experience with the use of research and
data in digital, marketing or communications strategies in a
healthcare setting.
- Experience working with omnichannel media analytics.
- Strong leadership and team management skills, with experience
leading and mentoring analytics teams.
- Experience with digital data technologies and partners (1 st
and 3 rd party data, data lakes, identity solutions, etc.). Global
experience preferred or demonstrated knowledge of data solutions
across regions.
- Excellent knowledge and experience with data analysis tools
(e.g., Netbase, NetbaseQuid, Brandwatch, Julius, Kantar and
Meltwater).
- Hands-on analytics-based programming experience an advantage -
SQL, Python
- Exceptional communications and presentation skills, capable of
translating complex data insights into actionable recommendations
for both technical and non-technical audiences.
- Familiarity with PR/Communications practices, media landscape,
and industry trends is a plus.
- Medical
- Vision
- Flexible Vacation
- 401KIf you are an analytical thinker with a passion for
data-driven decision-making and a background in communications, we
invite you to apply for this exciting opportunity as the Head of
Insights & Analytics at our growing and innovative agency. Join us
in shaping the future of Healthcare Communications through the
power of data. The base salary range represents the low and high
end of the salary range for this position. This range may differ
based on your experience and skill set, geographic location, and
cost of living considerations. We consider compensation more than
just a base salary - that's why we also offer an exceptional range
of flexible benefits, personal support and tailored learning and
development opportunities all designed to help you realize your
full potential both in life and at work.
#J-18808-Ljbffr
Keywords: Inizio Evoke, Lynn , Head of Insights & Analytics - Communications Boston, Massachusetts Data Science, Other , Boston, Massachusetts
Didn't find what you're looking for? Search again!
Loading more jobs...