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Director of Sales

Company: Residence Inn Boston Downtown/ Seaport
Location: Lynn
Posted on: March 12, 2023

Job Description:

The Director of Sales is responsible to Strategically plan, execute, and manage the overall sales and marketing of the hotel to achieve optimal revenues and profits, through effective Direct Sales and Revenue Management strategies.


The Director of Sales is responsible for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR) through the following activities:

Sales Management

-Meets or exceeds budgeted Revenue per Available Room (REVPAR) for the hotel.
-Prepares hotel's Annual Marketing plan.
-Prepares departmental budget that accurately reflects the hotel's business plan.
-Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
-Knows the hotel's demand segments, sources of business for each, and balances market segments according to supply and demand.
-Knows the principal competition for each market segment and takes advantage of the hotel's strengths against each competitor.
-Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).
-Negotiate contracts, pricing, credit terms, warranties, and delivery dates.
Guest Services

-Supports guest service as the hotel's driving philosophy.
-Personally, demonstrates a commitment to guest service by responding to guest needs.
Marketing and Sales Management

-Work closely with the hotel's preferred accounts and group reservations.
-Develops and implements the hotel's marketing and sales plan based on the hotel's position and strengths within each market segment.
-Plan and present proposals, maintain well-organized documents and reports.
-Attend trade shows and other promotional events to solicit new business.
-Analyzes and understands the competition's strengths and weaknesses for each market segment and successfully directs marketing activities against each.
-Identifies and maintains constant communications with the hotel's key accounts.
-Actively sells room nights through outside sales calls, telemarketing, tours, etc.
-Conducts site inspections with prospective customers.

Keywords: Residence Inn Boston Downtown/ Seaport, Lynn , Director of Sales, Sales , Lynn, Massachusetts

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