Director of Sales
Company: Residence Inn Boston Downtown/ Seaport
Location: Lynn
Posted on: March 12, 2023
|
|
|
Job Description:
The Director of Sales is responsible to Strategically plan,
execute, and manage the overall sales and marketing of the hotel to
achieve optimal revenues and profits, through effective Direct
Sales and Revenue Management strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The Director of Sales is responsible for revenue production for the
hotel, and meeting or exceeding planned revenue objectives for
occupancy and average daily rate (ADR) through the following
activities:
Sales Management
-Meets or exceeds budgeted Revenue per Available Room (REVPAR) for
the hotel.
-Prepares hotel's Annual Marketing plan.
-Prepares departmental budget that accurately reflects the hotel's
business plan.
-Forecasts occupancy fluctuations and directs selling activities to
maximize revenues.
-Knows the hotel's demand segments, sources of business for each,
and balances market segments according to supply and demand.
-Knows the principal competition for each market segment and takes
advantage of the hotel's strengths against each competitor.
-Accurately forecasts occupancy changes based on changing market
conditions (additions to supply and demand, etc.).
-Negotiate contracts, pricing, credit terms, warranties, and
delivery dates.
Guest Services
-Supports guest service as the hotel's driving philosophy.
-Personally, demonstrates a commitment to guest service by
responding to guest needs.
Marketing and Sales Management
-Work closely with the hotel's preferred accounts and group
reservations.
-Develops and implements the hotel's marketing and sales plan based
on the hotel's position and strengths within each market
segment.
-Plan and present proposals, maintain well-organized documents and
reports.
-Attend trade shows and other promotional events to solicit new
business.
-Analyzes and understands the competition's strengths and
weaknesses for each market segment and successfully directs
marketing activities against each.
-Identifies and maintains constant communications with the hotel's
key accounts.
-Actively sells room nights through outside sales calls,
telemarketing, tours, etc.
-Conducts site inspections with prospective customers.
Keywords: Residence Inn Boston Downtown/ Seaport, Lynn , Director of Sales, Sales , Lynn, Massachusetts
|
Click
here to apply!
|
